Empower your Structured Content - with Smart Product Data

Learn how you can improve Customer Experience through reliable and up-to-date product information

Join the discussion on 28 October, at 16:00 CET,  and find out how connected and personalized data will lead to operational cost savings and making communication more efficient.

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About the webinar

In today's rapidly evolving business landscape, content has changed from an undervalued necessity to a valuable asset. Customers are using online product information to make a purchasing decision. To keep up with increasing demands for reliable product information in a growing number of formats, content reuse technologies have become the go-to for content production.

In this webinar, we'll explain how content reuse can be more effective by linking it to your product database, without requiring your technical authors to become database experts or programmers. With the Smart Product Data technology, you can serve product-specific content to your customers, while keeping – or increasing – the reuse potential of your content, while also reducing the time and effort of the reviewing process.

About the speakers


Pierrick Danielo

Pierrick Danielo has extensive experience as an entrepreneur and Senior Executive in the fields of system integration and content creation. His focus lies on building and promoting ways to better produce and spread technical communication. As VP Solutions and Delivery Manager of Digital Communication within Technical Documentation Management, his wealth of knowledge is priceless both to colleagues and to customers. 


Jang Graat

Jang Graat has more than 30 years experience in all aspects of technical communication, as writer, trainer, consultant and developer of smart content solutions. His main skill is thinking outside the box. He is always looking for new ways to use technology in making the job of technical communicator easier, more productive and more reliable.