Virtual Knowledge Series


The Culture Map

Ever wonder how different cultures build trust, give feedback and make decisions?

Whether you work in a home office or abroad, business success, in our ever more globalized and virtual world, requires the skills to navigate cultural differences and decode cultures different from your own.


Have 90 minutes to spare? Join us as Erin Meyer, Author of “The Culture Map,” offers up cutting-edge strategies to improve the effectiveness of global projects!

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About the series

Whether just breaching new borders or simply refreshing your marketing strategies for your global audiences, one word can determine and define your success: engagement. Achieving that desired audience engagement is the key ingredient to ensuring your marketing and communications efforts are on the right track. This series will focus on providing data-driven information on how to set yourself up for “engagement” success, focusing on few key markets. Join us to get updated on our monthly sessions with leading industry experts!

About the speaker


Erin Meyer is a professor at INSEAD, one of the world’s leading international business schools. Her work at INSEAD includes directing the Leading Across Borders and Cultures program. Erin’s work focuses on how the world's most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.