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Video Localization: Challenges, best practices and SPD's customer experience with Amplexor

Videos for 37 different languages, in more than 40 different countries and with a global reach: SPD Swiss Precision Diagnostics, the company behind the leading pregnancy and ovulation test brand Clearblue®, deploys various video content across its marketing programs, website, YouTube channel and television broadcasts. 

In this webinar, Amplexor's guest presenter, Lesley Foster from SPD, discusses some of the challenges of video localization, best practices in the creation of video content for global audiences, and how end-to-end localization services helped then save on marketing costs.

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About the presenter

Lesley Foster

Lesley Foster, Brand Manager (Global Digital Design), Swiss Precision Diagnostics GmbH
For more than 30 years, Lesley has worked in the medical device industry. She began her career as a laboratory technician purifying monoclonal antibodies for Clearblue Pregnancy and Ovulation Tests, then moved to work in customer service / consumer Careline, technical training, sales and medical detailing then finally into marketing 15 years ago. Working with key customers, physicians and then in specific market, regional and global consumer marketing roles has enabled Lesley to understand some of the nuances of communication across audiences, geographies and cultures. This has meant that in her current brand franchise role Lesley is ideally placed to lead the relationship with Amplexor, thinking about translation and adaptation of marketing assets in a way that ensures the meaning of the communication is relevant as well as technically correct and compliant.