Virtual Knowledge Series


How to accelerate your international growth with multilingual SEO

SEO is a crucial part of effectively reaching your prospects. 

Having a website with multiple languages can quickly become a challenge if your SEO strategy isn’t adapted to your different markets and locales.

Have 45 minutes to spare? Join our fireside chat with Aoife McIlraith, VP of Marketing in Semrush’s core SEO unit, to talk global content, SEO at scale and how to accelerate international growth through content!

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About the series

Whether just breaching new borders or simply refreshing your marketing strategies for your global audiences, one word can determine and define your success: engagement. Achieving that desired audience engagement is the key ingredient to ensuring your marketing and communications efforts are on the right track. This series will focus on providing data-driven information on how to set yourself up for “engagement” success, focusing on few key markets. Join us to get updated on our sessions with leading industry experts!

About the speaker


Aoife Mcilraith  is the VP of Marketing in Semrush’s core SEO unit. Prior to joining Semrush, Aoife worked in localization for 8 years and has more than 20 years of experience practicing international SEO, content strategies and multilingual digital strategies for global brands including Starbucks, Canon, Microsoft, and Volvo. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. At Semrush, Aoife is responsible for reaching, converting and retaining new customers online through digital strategies and driving sales for Semrush SEO products.