From company and product logos to slogans and taglines, how do you ensure your unique brand personality, in both voice and visuals, aligns with customer expectations amongst cultural differences and regional regulations? Enter: transcreation.
This 40-minute webinar will highlight the difference between translation and transcreation and provide you with valuable insights including:
Sharon Austin is a Senior Client Service Manager for Global Content and Language Solutions at AMPLEXOR International based in River Falls, Wisconsin, US. She has over 18 years’ experience in the language service industry across marketing and operations roles. Her passion is in creating and implementing solutions for different international companies in various multilingual disciplines from Onsite Search, Multilingual SEO, transcreation, web marketization, crowdsourcing to independent language review services. Sharon holds a BA in languages and an MBA in International Business and Marketing.