Ignite Revenue Through Content

Precedented: 5 Covid-Inspired Content Marketing Principles
And Why They Are Key to Your Future Success


You’ve been hearing it over and over… “Unprecedented.” If you want to thrive in a post-Covid world, you’ve got to plan for the “new normal.” Or the “next normal.” Gotta “pivot.” 

How does the advice apply in the real world -- to you, your career, your customers, your content marketing programs?


Have 60 minutes to spare? Join us as content marketing expert Ann Handley shares how your business can connect more meaningfully with customers with a new understanding the 5 principles that matter most now.

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Ann Handley

Meet the speaker

Ann Handley - Chief Content Officer at MarketingProfs

Ann Handley is a Wall Street Journal best selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the contributions of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content to make it a strategic differentiator. Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.