Ignite Revenue Through Content

Frictionless Localization: What It Is and How to Get It

Connection in today’s digital world is a matter of survival. And yet, seamless connections between customer touch points and content remain challenging and elusive to even the world’s most prominent brands. Managing and re-purposing content across corporate silos and repositories is not just time consuming and tedious, but it’s also error-prone, particularly when international languages and market strategy are involved.


Have 60 minutes to spare? Join our expert panelists, Allan Hall [Xillio], Adam Asnes [Lingoport] and Marcus Casal [Amplexor], as they share their perspectives about how a “connectivity workflow” ensures effortless global user experience and adoption, without disrupting existing workflows and legacy systems. 

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Meet the speakers

Adam Asnes - Lingoport

Adam Asnes is the CEO/Founder of Lingoport, which helps software developers continuously deliver internationalized and localized software. Lingoport’s products and internationalization professional services are used by leading technology companies worldwide to reduce globalization costs and accelerate global customer outreach and revenue growth. 


Allan Hall - Xillio
Engineer by trade, commercial professional by experience, Allan Hall has managed some of the largest enterprise customers in the localization industry, including leaders in the highly competitive IT sector. He now leads Xillio’s “Lochub” and connector solutions for automating and standardizing modern global content operations. 

Marcus Casal - Amplexor
Marcus Casal is SVP of Content Solutions Technology at Amplexor. As a 20+ year content industry veteran, Marcus has led product and development teams in the content, language and machine learning sectors. In addition, his career journey ranges from founding a startup and serving on the TAUS Advisory Board to localization consulting, production engineering and operational management. 

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the contributions of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content to make it a strategic differentiator. Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.