Ignite Revenue Through Content

How to Make Marketing Memorable: Separating Science from Science-Fiction

The primary goal of creating marketing content is to influence your buyers’ decisions. So how do you ensure your marketing efforts are guiding those decisions in your favor? With the help of brain science!

Have 60 minutes to spare? Join expert Dr. Carmen Simon as she unveils new research and science-backed strategies for crafting memorable marketing materials that influence buying decisions.

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Meet the speaker

Carmen Simon, PhD is Chief Science Officer at Corporate Visions and founder of Memzy. A Silicon Valley entrepreneur, cognitive neuroscientist, and speaker, Carmen addresses a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. 


About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the contributions of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content to make it a strategic differentiator. Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.