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Ignite Revenue Through Content

Building Great Content: The Infrastructure for Success

Is your creative living up to expectations? Is it producing the desired results that truly make a difference?  Many companies struggle with supporting creative teams that fall short of the goals placed upon them.

Have 60 minutes to spare? Join expert Teresa Herd, as she discusses considerations to ensure you are setting up a sustainable team to produce the creative you need to deliver knockout results and achieve your business goals.

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Meet the speaker

A Top 50 Most Creative People by AdAge, Teresa Herd is a managing partner at Hub Inside/Out, helping companies assess their creative needs and build effective organizations designed to deliver maximum results and impact.  Teresa has worked on both the agency and client sides of the creative industry, giving her a unique perspective on how to structure creative organizations to work in service of brands like Intel, Zillow, Staples and Boston Beer Company.  During her 3-½-year tenure at Intel, she saved more than $20M+ in retainer fees and production costs, while creating memorable cultural moments that won 60+ awards including 10 Lions and 15 Clios.

 

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the contributions of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content to make it a strategic differentiator. Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.