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Global Brand Storytelling: Thinking Small to Scale Big

Creating an effective global content marketing strategy is essential, but making it work at scale can be a daunting task.

Have 30 minutes to spare? This session features renowned content marketing and digital media strategy expert, Robert Rose from Content Marketing Advisory. 

 

In this session, you'll learn:

  • Lessons and best practices for producing and scaling relevant, consistent and measurable global content
  • Ideas for content frameworks and how to manage and balance them in a global organization
  • An example of a content operation that enables the organization to leverage global strategies and local execution at scale

Watch now for free

MEET THE SPEAKER

Robert Circle

For more than 25 years, Robert Rose has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory, is the education and consulting group for The Content Marketing Institute. 

Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. His second book, Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s third book, Killing Marketing, with co-author Joe Pulizzi, has been called the “book that rewrites the rules of marketing.”