With a vision to create a world without limits for people with diabetes, LifeScan has specialized in blood glucose monitoring for more than 35 years. Over 20 million people worldwide depend on OneTouch brand products to help them manage their diabetes. LifeScan is headquartered in Malvern, Pennsylvania and Zug, Switzerland, and has a 340,000 square foot state-of-the-art manufacturing and distribution facility in Inverness, Scotland. With more than 2,000 employees, the company operates in over 90 countries.
Soon after starting to develop a digital app for their OneTouch line of products, LifeScan knew they had to launch it globally and in multiple languages at the same time. The app was designed to help those using glucose monitoring products manage their condition more easily with the help of a smartphone or tablet. The market potential was huge, and they planned to supply 26 countries with aggressive launch dates for each region. While it typically took about six months to get products ready to market, the new app launch schedule meant reducing this time drastically in order to stay competitive.
LifeScan needed a partner that would help them place the app on the market in the most efficient and high-quality way possible.
Amplexor had been working with LifeScan since 2009, providing on-site resources as part of a managed services model. This long-term partnership model allowed Amplexor to achieve a unique knowledge of LifeScan’s internal processes which, combined with an extensive product localization experience, resulted in the streamlining of the entire labeling process.
The strategy was essentially focused in the following areas:
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