Managing anonymous and authenticated experiences across the customer lifecycle

White paper provided by Adobe

Managing anonymous and authenticated experiences across the customer lifecycle – White paper provided by Adobe

Know your customers and provide optimized interactions whether they are anonymous or authenticated. Well-managed personalization across all channels helps build long-term relationships and boosts sales.

This guide by Adobe presents the best practices you need to know when managing personalized customer experiences. You will learn:

  • The difference between anonymous users and unknown users

  • The continuum from anonymous to authenticated profiles

  • The benefits of well-executed personalization

  • The right technology to optimize your personalization approach

  • Real-world examples of how to combine user information

 

Fill the form to get this free ebook